It's where China's young audiences watch long-form video — gaming, tech, lifestyle and more. Most global platforms aren't accessible there, so creators who aren't on Bilibili are simply missing that audience.

No. We pick up your new YouTube uploads automatically, and we hold and verify the Bilibili account ourselves. At most we may ask you to confirm we're authorised, if a copyright claim needs it.

We handle it. Having an authorised channel makes your claim to your content much stronger, and we file and follow up on copyright claims for you.

We do. Bilibili requires Chinese real-name verification to run and monetise a channel, so we register, verify and hold the account. The channel is branded as you, so fans know it's your content.

A straight 50/50 of everything the channel earns, including platform revenue and sponsorships, after platform tax and transfer fees. We pay your share quarterly, in your currency, with a statement showing exactly what came in.

Give us 30 days' written notice. We stop publishing, take your videos down, and pay out everything you've already earned at the next payout.